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Ep. 01 — The Richest People We Work With Don't Look Rich
48 min · Stef & Dee
Volume I Issue 01 Winter Edition 2026
The Authority on Modern Wealth, Considered.
A publication of Pure Private Wealth
Issue 01 · The Cover Story

The Richest People We Work With Don't Look Rich.

After a decade inside one of Australia's premium advisory firms, here's what almost every wealthy client we've worked with has in common — and what it means for how the rest of us live, spend, and decide.

By Stefano Duro & Danielle Soppa · 14 min read · The companion to Episode 01 of The Financial Digest Podcast
Original commission · Financial Digest, Issue 01
Episode 01 — The Quiet Millionaires Next Door · Stefano Duro and Danielle Soppa
Coming Soon · Episode 01
July 2026
Season One · Twelve Episodes

The Financial Digest
Podcast.

Twelve months. Twelve conversations. What we tell our wealthiest clients. What we'd tell our own kids. How we built Pure. The mistakes we still cringe about. The conversations our industry doesn't have in public. The founders of Pure Private Wealth, on the record — for the first time. — Stefano & Danielle, Hosts
Hosted By
Stefano Duro
Co-Founder & COO, Pure Private Wealth
Hosted By
Danielle Soppa
Co-Founder & CEO, Pure Private Wealth
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Inside This Issue · 01

What's in Issue 01.

Every Financial Digest issue is one conversation, three ways. The podcast you hear, the photographs you see, and the long-form essay you read — released together, the first of every month.

Coming Soon · July 2026
No. 01
The Conversation

The Richest People We Work With Don't Look Rich.

A 48-minute conversation between Stefano & Danielle on what almost every wealthy client they've worked with has in common — and what it means for the rest of us.

Listen on YouTube, Spotify & Apple Podcasts →
Photographed in Kingscliff, NSW
Studio Sessions · 6 Plates
No. 02
The Photo Essay

Studio Sessions, Kingscliff.

Behind the cover of Issue 01. A morning on the Northern NSW coast with the founders of Pure Private Wealth — on tailoring, temperament, and the firm they're quietly building, one client at a time.

View the Photo Essay →
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The article, the podcast, and the photographs — delivered together. Free, considered, no noise. The companion to every new issue of Financial Digest, in your inbox.

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Issue 01 · Winter 2026 · Free · Monthly
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News · The Brief

Stay informed. Stay ahead.

Considered commentary from the Pure desk — markets, legislation, lifestyle, and the decisions that actually move the needle. Updated regularly between issues. Published by Pure Private Wealth.

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4 Jun 2026 Aged Care

7 signs you are ready to downsize the home and take life a little easier

There comes a time when the family home that once felt full of noise, movement and memories can start to feel a little too big, too quiet, too expensive or simply…

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A Letter From The Founders

Why Financial Digest.

Most financial advice in this country is built for the average. We spend our days, deliberately, with the people for whom average isn't the brief — business owners, executives, families with serious money on the line.

What we kept noticing is that the most useful conversations we have with those clients almost never happen in public. They happen privately, on Tuesday afternoons, in rooms with the door closed. Financial Digest is our attempt to bring some of that thinking out — one podcast, one shoot, one essay at a time. Once a month. Without the noise.

Listen To Episode 01 →
The Founders Issue 01 · Winter 2026 Photographed in Kingscliff, NSW
PORTRAIT NO. 01 · ON COMMISSION

Stefano & Danielle.

Stefano Duro and Danielle Soppa, the founders of Pure Private Wealth, photographed in studio
Photographed for Financial Digest, Issue 01

We started Pure because we wanted to build the firm we'd want to be a client of. Quiet, considered, premium, and built around the families it serves — not the products it sells.

— Stefano Duro & Danielle Soppa
The Adviser
Stefano Duro
Co-Founder & Chief Operating Officer

A licensed financial adviser with a builder's instinct, Stefano sits at the intersection of advice and architecture — designing the systems, hiring, and client experience behind Pure. He writes about strategy, structure, and the long view of family wealth.

The Chief Executive
Danielle Soppa
Co-Founder & CEO

One of the few women leading a premium advisory firm in Australia, Danielle drives Pure's vision, growth, and people. Her perspective sits at the centre of every Pure conversation — from boardroom strategy to the future of advice in this country.

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Beyond the publication

The advice work happens at Pure Private Wealth.

Financial Digest is the publication. Pure Private Wealth is the licensed advisory firm where the actual work happens — comprehensive financial advice for families, founders, and executives with $1M+ in investable assets. If anything you've read or heard here resonates, that's where the conversation continues.

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From the Issue · Photo Essay

Studio Sessions, Kingscliff.

Behind the cover of Issue 01. A morning in Kingscliff, on the Northern NSW coast, with the founders of Pure Private Wealth — on tailoring, temperament, and the firm they're quietly building, one client at a time.
Plate I Danielle Soppa seated, Stefano Duro standing, photographed against wood panelling.
Danielle, seated. Stefano, standing. A composition that quietly says: this is how Pure works.
Fig. 01
Plate II Stefano Duro in linen tailoring, seated.
Stefano, between frames. The adviser as builder — long hours, quiet decisions.
Fig. 02
Plate III Stefano Duro mid-sentence, photographed in studio.
Mid-sentence. The conversations that build a client relationship — captured, briefly, in still.
Fig. 03
The work isn't the spreadsheets. The work is the conversation that happens before the spreadsheet exists — and the trust that makes the conversation possible.
— Stefano Duro, on the craft of advice
Photography
Financial Digest Studio
Location
Kingscliff, NSW
Issue
No. 01 — Winter 2026
From The Pure Desk

Stay informed. Stay ahead.

Considered commentary from the team at Pure Private Wealth — markets, legislation, and the decisions that actually move the needle. Updated regularly.

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Financial Digest Podcast · Season One

The Financial Digest
Podcast.

Each week, Stef and Dee sit down to talk about the things wealthy Australians never say out loud — strategy, succession, money mistakes, and the quiet decisions that shape a life. Unhurried conversations from inside one of Australia's premium advisory firms.

Hosted By
Stefano Duro
Co-Founder & COO, Pure Private Wealth
Hosted By
Danielle Soppa
Co-Founder & CEO, Pure Private Wealth
Listen On Spotify Apple Podcasts YouTube
Stefano Duro and Danielle Soppa, hosts of the Financial Digest Podcast
Stefano Duro & Danielle Soppa
Photographed in Kingscliff, NSW

Season One · The Twelve Episodes

Subscribe →
No. 01
The Richest People We Work With Don't Look Rich
After a decade inside Pure, here's what almost every wealthy client has in common — and what it means for the rest of us.
48 min
Coming This Season
No. 02
How We Built Pure — The Real Story Soon
No LinkedIn highlight reel. The decisions, the doubts, and what we'd do differently.
—
No. 03
The Money Conversations Every Couple Avoids Soon
And the ones we have, behind closed doors, in our own marriage.
—
No. 04
What We'd Never Spend Money On Soon
And what we happily would. A candid look at how wealthy people we know actually live.
—
No. 05
Behind The Scenes Of A $10 Million Business Sale Soon
The anonymous case study. What the founder did right, what nearly broke the deal, and what came after.
—
No. 06
Being The CEO Of A Financial Firm — In An Industry Of Old White Men Soon
Danielle leads this one. On building a premium firm without permission from the establishment.
—
No. 07
What Wealthy Clients Actually Ask Us Soon
The questions that surprised us. The questions we wish more people asked. The ones we get every single week.
—
No. 08
How We Hire — And What We Learned Firing The Wrong People Soon
Pure's playbook for building a team in financial services. Painfully honest.
—
No. 09
How Wealthy Parents Actually Talk To Their Kids About Money Soon
Inheritance, work ethic, allowance, restraint. The conversations they're having that most families aren't.
—
No. 10
Mistakes We Made In Our 20s That We Still Cringe About Soon
Money, business, relationships, ego. Twelve years of regret, distilled.
—
No. 11
What's It Actually Like To Be A Financial Adviser? Soon
Stefano's most honest answer. The work, the weight, the wins, and why he keeps doing it.
—
No. 12
What The Next Ten Years Will Reward Finale
A look ahead. What we're telling our clients now — and what we'd tell ourselves if we were starting over.
—
The Monthly Letter

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