Goals based advice

Welcome to Pure g.b.a

“Leadership requires two things: a vision of the world that does not yet exist & the ability to communicate it.”

– Simon Sinek

What is g.b.a ?

Goals based advice focuses on placing your goals at front and centre of the advice we provide to you. We do this by engaging you in the advice process where we explore your ‘why’ and visualise how different trade-offs and future events will get you to where you want to be.

Put simply, our focus is on outcomes. 

We bridge the gap from where you are now with clarity on your goals and how to achieve them through visualising what’s possible.

Discovering your financial goals is fundamental to plan for your future life events and experiences.

goal /ɡəʊl/

An idea of the future or desired result that you envision, plan and commit to achieve.


Goals-based advice goes much further than just starting a financial plan. Our advice begins with a conversation about your future dreams and life aspirations. We are inspired to help you take control of your wealth journey by connecting what you are trying to achieve to your personal values, goals and future needs.

We meet online and share a co-creation experience where you play an active role in determining your future. The online experience with your adviser heightens your understanding as you have conversations about possible future outcomes, different scenarios and trade-offs.

By having all of your financial information in goals in one place in your WealthMap, you are able to see the ‘big picture’ while we look at ways that we can help you reach your goals and bring them to life.

What are financial goals?

Some examples of short-term and long-term goals are:

  • self education
  • start a family
  • create an emergency fund
  • invest in funds or shares
  • taking a sabbatical
  • pay off debt
  • buy something big
  • travel or adventure
  • fund kids education
  • pay for a wedding | honeymoon
  • buy a car
  • buy a home
  • start a business 
  • protecting your family | wealth

…and the list goes on!

What are S.M.A.R.T goals?

SMART is an acronym that you can use to guide your goal setting.

To make sure your goals are clear and reachable, each one should be:

  • Specific – simple, sensible, significant.
  • Measurable – meaningful, motivating.
  • Achievable – agreed, attainable.
  • Relevant – reasonable, realistic and resourced, results-based.
  • Time bound = time-based, time/cost limited, time-sensitive.

What do G.O.A.L‘s mean to us?

At Pure, we believe that a G.O.A.L is a (Guide Of All Limitations). We coined this acronym to showcase what a goals means to us. When setting a goal, we believe you build a plan from your dream.

and a D.R.E.A.M ( A Desired Result of an Evaluated Aspirational Moment ) is an acronym we created to describe what it feels like to think about dreams and to then work out any limitations you see in your way to get there.

This will guide you on your goal setting.




Desired Result of an Evaluated Aspirational Moment

“Setting goals is the first step of turning the invisible into the visible”

– Tony Robbins

Setting S.M.A.R.T goals

Specific – How will you know when you will achieve a goal if it’s not specific? Think about what lights you up inside and really means something to you. The more detail, the better. Feel the feeling of what it would be like to achieve your goal.

Measurable | Modelled | Milestone – If you can’t measure it, you can’t track it. How much do you need to fund your goal and over what time horizon do you need to make this happen? What is the method of funding? Building momentum is always a first step to get to your milestones and eventually achieve a goal.

Achievable – What are the trade offs and risks? What do you have to do that is different than what you’re currently doing? Are you setting realistic expectations?

Relevant – Goals set with personal values and motivations are more meaningful. How will achieving this goal make you fee? Why do you want to achieve it? Why is that important and what are the consequences if you don’t?

Timing – Goals require an end date and time. 

We will discuss the specifics of your goals in more detail during our goals discovery process.

Goals make us better

Goals Setting: A study

A famous Harvard MBA study on goal setting outlines questions graduates were asked about their goals in life.

The question was:

Have you set written goals and created a plan for their attainment? 

Prior to graduation, it was determined that:


Had no specific goals at all


Had goals but they were not committed to paper


Had clear, written goals and plans to accomplish them

13% of the class who had goals were earning, on average, twice as much as the 84% who had no goals at all.

Even more staggering – the 3% who had clear, written goals were earning, on average, ten times as much as the other 97% put together.

Get your goals score today,

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Let’s make something beautiful together.